Marketing Plan Monday is a reference piece in the J-MAS Sales Execution Cycle.
The J-MAS Sales Execution Cycle draws strongly upon the state of flux between the two guiding principles of the J-MAS charter: “Knowledge is Power” and “Only the Wise Man Knows He Knows Nothing“. – Put another way it means: Read the crap out of everything but know that at least half of it is wrong. With markets designed to crush the unprepared 50% of something is better than 100% of nothing.
1. Fundamental Friday outlays where the Canadian, North American and Global S&D’s should ultimately take prices in the medium and long terms.
2. Marketing Plan Monday outlines where we are in terms of current price and sales to dates. It highlights where we, the producer are in the market and why.
3. Technical Tuesday sets up the short-term picture for what prices should lean towards doing in the short and medium terms.
4. Sales W(Rec)k Wednesday culminates the previously disseminated information into an actionable recommendation with plenty of business week left for execution.
This weeks Marketing Plan Monday is light as we are working through the bugs. Two pages are ready today of what will eventually be a 9 page document. That seems like a lot but it will most be a reference piece and current notes on it now are mostly to explain what is being presented and those will eventually disappear.
Click here for the Report. Let me know if you are unable to open the link. It’s a pdf which should be readable by anything nowadays.