“Winners in February are not often the winners in October.” – J. Augerhandle MD
Great quote by a great merchandiser and exactly why so many are hamstrung by poor rotation choices.
Some acres have shifted this week and are captured in this update. Cost of Production and our proprietary Modifier information is on page 5 and 6 of this update.
The whole Rotation Rater concept is designed to inspire a dialogue so have a look and then get a hold of me next week to talk through some of the more interesting points. With where the average producer wants to be with rotation right now, it feels like the market will be handing out some surprises this year and this year’s Rater could be worth a million once again.
The one watch-out as highlighted at Wednesday’s meeting is that the high hopes we have for Pulses to assert leadership this year could be derailed completely if enough guys can’t get Nitrogen this spring. They may have no choice but to jump into Lentils and Peas in a big way.